We explore the quantum dynamics of a bright matter-wave soliton in a quasi-one-dimensional bosonic superfluid with attractive interactions. Specifically, we focus on the dissipative forces experienced by the soliton due to its interaction with Bogoliubov excitations. Using the collective coordinate approach and the Keldysh formalism, a Langevin equation of motion for the soliton is derived fromfirst principles. The equation contains a stochastic Langevin force (associated with quantum noise) and a nonlocal in time dissipative force, which appears due to inelastic scattering of Bogoliubov quasiparticles off of the moving soliton. It is shown that Ohmic friction (i.e., a term proportional to the soliton s velocity) is absent in the integrable setup. However, the Markovian approximation gives rise to the Abraham-Lorentz force (i.e., a term proportional to the derivative of the soliton s acceleration), which is known from classical electrodynamics of a charged particle interacting with its own radiation. These Abraham-Lorentz equations famously contain a fundamental causality paradox, where the soliton (particle) interacts with excitations (radiation) originating from future events. We show, however, that the causality paradox is an artifact of the Markovian approximation, and our exact non-Markovian dissipative equations give rise to physical trajectories. We argue that the quantum friction discussed here should be observable in current quantum gas experiments.